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Old 08-05-2010, 10:11 PM
Elizabeth Krumbach
Default This List Still alive?

Andy Watson <watson516@gmail.com> wrote:
> Security? Not many 'average users' care about security. On paper they do
> but in the 'wild' they don't. They want it to be easy and quick.
> Security tends to add additional time to the user experience. I'm not
> saying this is bad.

When I pitch security it's not about "security" it's about "viruses"
since people don't think of the viruses and worms that make their
computer unusable as security problems. In my experience the virus
problem in Windows is one of the worst for unsophisticated users, and
short of bringing the computer down to the local computer shop for a
cleaning (reinstall, whatever) they don't know how to deal with the
problem, I have an uncle who just bought a new computer because his 2
year old laptop "got slow and full of junk"

> Free? People are used to paying hundreds of dollars (or pirating) their
> operating system so when a free one is introduced, it is automatically
> much worse.

Not only that, but people buy computers and Windows comes with it, so
it already has no value to them, as far as they're concerned it came
free with the computer. Unsophisticated users will not pay for the
upgrade to the newer version of Windows, they will run old versions
until they buy a new computer.

"Free" also has a connotation in some country as being "not good" or
"sub-standard" (certainly this is true in the US), We want to promote
Ubuntu because it's good, not because it's a cheap alternative.

> Support. Oh support. None of my family or friends use forums, know what
> IRC is or have any inkling to contribute. We can't expect people to go
> to IRC to figure out their problems. They can now get official tech
> support which is awesome for everyone involved. This needs to be pushed
> more.

Where do they go for help with their Windows problems? The LoCo teams
for Ubuntu are quite valuable since it's local volunteers who know
about Ubuntu, even if the computer shop at the corner doesn't know how
to fix things. I think a push of both paid support (by Canonical and
partners) and awareness about LoCo teams is helpful.

> No school in Ontario (that I know of) use GNU/Linux in any part of the
> education system. If we're looking for a greater market share within the
> next 5-10 years, we're going to have to focus on the schools. Children
> will most likely use Windows or MacOS in their homes and with using
> Windows in school, they know nothing else. If they were to learn more
> about GNU/Linux in school (even how easy or comparable to Windows it
> is), they might be more inclined to purchase a Ubuntu machine when they
> go off to college/university or enter the work force. No education = no
> knowledge.

I am part of partimus.org, a non-profit which has deployed Ubuntu
systems to 6 charter schools in the San Francisco Bay Area here in the
US. Honestly the hardest part about any of this is politics, these
charter schools are public schools, but I get the impression that they
tend to have less of adherence to strict rules of traditional public
schools with regard to much of how they operate, including their IT
infrastructure. The organization has had to offer free computers and
free support to get in the door and offer our free software, and this
only worked with schools that had no budget for a computer lab at all.
Politics related to how money is used on Education, endorsements from
Microsoft and Apple that allow schools to have free licenses for a
given amount of time with a future purchase commitment and the general
politics of government-run schools in the US has made this project a
challenge. We keep working at it though!

> Computer sales/service stores. If you walk into a tech repair shop
> around here and ask "Do you deal with Ubuntu here?", they would reply
> with something along the lines of "Ahh no, but there's a doctor's office
> next door if you need it checked out". I worked at a 'computer
> consultants' business for a while in high school years ago and no other
> employee had even heard of GNU/Linux. How is this possible? Seriously?

Unfortunately there are some computer shops which do know of Ubuntu,
and the stories I've heard have been more along the lines of "But I
make my living cleaning up viruses on Windows, I am not as familiar
with Linux so I'd have to learn it, why would I want to promote that?"
I am hopeful that this story will change and folks will be able to
start promoting in local shops, but thus far I haven't seen this be to

> I have just recently checked out the marketing material available for
> Ubuntu and I was greatly disappointed. Most of it is years old. We need
> to develop more marketing material that everyone could use.

I think what should be said here is that we need to continually push
for contributions to Spread Ubuntu (http://spreadubuntu.neomenlo.org/)
by all teams, constantly. I'm often guilty of neglecting to share my
content there and it's something I can do a much better job of.

> We need 'people of authority' (paid employees, etc) from the Ubuntu
> community to go to the school boards and other institutions to introduce
> Ubuntu as they tend not to take a couple guys off the street too
> seriously. Are there any 'official' reports on how much a school could
> save each year by going open source?

A quick note here: Ubuntu is primarily a meritocracy, "people of
authority" are simply those who stand up and Get Things Done, and most
of us are unpaid volunteers

Charles Profitt of the New York LoCo is one of these volunteers who
works in education has really spearheaded the education focus within
the community and has worked with Belinda Lopez on the Ubuntu
Educators project (https://wiki.ubuntu.com/Educators - I've Cced the
mailing list on this reply) and attends Educational conferences to
promote open source.

Here's the wiki page for one of the conferences he attended, along
with slides: https://wiki.ubuntu.com/NewYorkTeam/Events/20100325 which
has slides to a presentation he did, on slide 24 he discusses costs as
he sees them for using open source rather than proprietary. He also
has other presentations that I can't put my finger on at the moment.
We should work with him to get these slides shared more widely, it
took me a few minutes to dig them up.

Belinda also recently blogged about her attendance at an educational
conference: http://ubuntugirl.livejournal.com/21574.html

> Is there a fund that people can donate for the purpose of marketing? I
> would certain donate.

Currently the best way to do this is by acting locally. Contact your
local team and see what they need help with, printing fliers for
conferences, buying more CDs. The trouble with a centralized marketing
fund is that the money would need to be managed. Currently Canonical
is a completely separate entity from the Ubuntu Community when it
comes to marketing, so it would fall upon the community to handle
money, taxes, etc. This quickly gets complicated and expensive,
especially for an international community.

> The product could be the best thing since sliced
> bread but if no one knows about it, what good is it? The fund could be
> used for getting billboards in huge cities around the world, ads in
> magazines, a blimp, whatever.
> A central ad campaign would probably be good as well. I know there were
> attempts at a copy of the Apple commercials (or at least that's what I
> remember) but I never heard anything more about it.

Major marketing campaigns have been discussed but the budget for them
is non-existent.

> The store should also probably offer more products and maybe attempt to
> sell them to large retail chains to resell. The computer bags, shirts,
> mice, mouse pads... I would buy them from a Walmart or whatever store
> around here. That might be a little difficult though considering Walmart
> dropped Ubuntu (they did didn't they?).

This is not something the Ubuntu marketing team can influence.
Canonical runs the store and holds the trademarks, so it would have to
be discussed directly with them.

Hope this helps.

Elizabeth Krumbach // Lyz // pleia2

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