*I've had a small talk with Robyn on the IRC regarding the progress of the SWOT and we traded some concepts and ideas on how to provide the best information possible for the Community and the Project, so that the SWOT can actually be used and understood properly.
* While the Internal Analysis is actually easy to perform, some other parts of the SWOT might require a bit more of care and study, in particular, the Critical Factors for Success. To provide better information for now and the posterity we talked a bit and eventually we agreed that Focus Groups could be one way of improving our knowledge about our users and use it for the SWOT and eventually for all the Project. I would recon that the Board might have special interest on this as most likely will do the SPINS and other Fedora sub-projects.
*I don't quite understand the concept of SOP's or master it's evil wicked arts, but I've pulled out something from my notes and my shy knowledge about Focus Groups.
*I've created the following entry on the wiki: http://fedoraproject.org/wiki/Marketing/Focus_group_SOP
*I will add examples after I run a Focus Group later on. I could do this easily, but unfortunately the Fedora Community in Portugal is very scarce, and despite there is a method to run Focus Groups over the Internet, it's been patented since 1999, and I'm not pretty sure if I should use patented methodology (I know patents offend many people, so I'll just dodge them). I hope to provide soon a couple of documents to attach to this 'SOP' for better understanding:
* A list of questions, Focus Group script and Final Report.
*I hope this helps the project in the future, and since the Events organized by the Project, specially by Ambassadors might be a good way of deploying Focus Groups and gather relevant information. Though I won't be able to deploy on the Field the Focus Groups, I can for sure help people (maybe ambassadors or people who are more active with Fedora Communities who can run it), just let me know with a couple of months before the event so we have time to discuss and elaborate this.
*Thanks all for reading this,
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