FAD day 2 notes
Highlights from day 2 of the FAD, including my favorite convo snip with
the Brand guys:
Featuring such tidbits as...
# Jonathan Opp: “Speak not as a crowd of voices, but a chorus of voices.
Everyone is playing different parts, but everyone sounds great together…
in the same key.”
# Chris Grams: “[The brand book for Red Hat] was never designed to be an
enforcement tool, (it’s) meant to be an empowerment tool, to start a
conversation, to tell a story that would get people excited at being
able to extend this – not ‘what’s the set of rules for what I can and
# John Adams: “The tendency is to think of brand as soft and fluffy.
that’s a misperception… there is a very data-driven way to measure how
effective branding is… what do you want to be associated with?”
# Ben Williams (in response to Nelson Marquez’s comment that Fedora is
the son of Red Hat): “I would say Fedora is the father to RHEL.” Paul
Frields: “And the son has an incredibly lucrative job.”
# David Nalley: “From a user perspective, ‘innovation engine’ sounds a
lot like an euphenism for ‘beta.’”
Other attendees, both onsite and remote - write up your quick
reflections and post them at
marketing mailing list
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