Thought this snippet from the EMEA Ambassadors meeting today was
interesting - the thought of doing TV ads (and what would need to go
into a solid proposal/gameplan for such an idea) was raised.


http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting.2010-01-06-20.07.log.txt

start at:
20:37:48 <sspreitzer> i visited the linux new media ag in munich

end at:
21:10:01 <spevack> #topic Anything else?

Thought others here would find this interesting.

--Mel

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I would suggest that rather than focusing on the media channel, the
starting point be the marketing strategy - who would be targeted by
advertising, and what the objectives would be. Fedora marketing is
traditionally oriented towards contributor recruitment, not end users
or consumers in general, so after identifying the target the first
question to ask would be: what media (or alternative method e.g.
convention recruitment) would give best bang for the buck in reaching
the target?

Television is monstrously expensive; a 20" TVC on two channels in
prime time over a week in a single western European country could
easily cost a quarter of a million euros. That's after the production
costs, and taking into account the huge media spend, you will want to
be certain it's a great ad.

Nonprofits are generally challenged in arranging mass media
advertising; the usual approach is to find an ad agency which will
work pro bono, and broadcasters willing to donate air time /
publishers willing to donate print ad space.

FWIW I talked about these issues here:
http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html

Sean


On Wed, Jan 6, 2010 at 10:34 PM, Mel Chua <mel@redhat.com> wrote:
> Thought this snippet from the EMEA Ambassadors meeting today was interesting
> - the thought of doing TV ads (and what would need to go into a solid
> proposal/gameplan for such an idea) was raised.
>
> http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting.2010-01-06-20.07.log.txt
>
> start at:
> 20:37:48 <sspreitzer> i visited the linux new media ag in munich
>
> end at:
> 21:10:01 <spevack> #topic Anything else?
>
> Thought others here would find this interesting.
>
> --Mel
>
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> Fedora-marketing-list@redhat.com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>

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On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be@gmail.com> wrote:

<snip>
*

Nonprofits are generally challenged in arranging mass media

advertising; the usual approach is to find an ad agency which will

work pro bono, and broadcasters willing to donate air time /

publishers willing to donate print ad space.



FWIW I talked about these issues here:

http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html



Sean


I came across some ideas for promoting Amateur Radio events on an ARRL magazine. What the suggested is that the organization at large produce some shorts videos about what they do, in the most generic way. They already have some material.[0] They leave some spaces where you can add up your specific information like dates of events and contact data of the nearest group. Then you can go to a local TV station and ask as a non-profit if the have some time avaliable. Usually they fill they lack of pay advertisements promoting their schedule (upcoming programs). They recommend that the material has to be exactly timed ... if you say 20 seconds should be that and not roughly 20 seconds.


So the basic idea is to have ready material professional made, make room for localization and then locally negotiated with TV stations. This needs people skills to find a friend on the TV station to endorse this non-profit announce. It only will work if this more an announcement for a specific event that will justify the non-profit cause. If it looks like advertisement they will be trying to charge for it. This looks like a joint venture for marketing producing and ambassadors distributing.


Sound fun to recycle ideas and adapt them to work for us.

[0] http://www.hello-radio.org/

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On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross wrote:
>
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>
> On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be@gmail.com> wrote:
>
> <snip>
>
>>
>> Nonprofits are generally challenged in arranging mass media
>> advertising; the usual approach is to find an ad agency which will
>> work pro bono, and broadcasters willing to donate air time /
>> publishers willing to donate print ad space.
>>
>> FWIW I talked about these issues here:
>> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
>>
>> Sean
>
> I came across some ideas for promoting Amateur Radio events on an ARRL
> magazine. What the suggested is that the organization at large produce some
> shorts videos about what they do, in the most generic way. They already have
> some material.[0] They leave some spaces where you can add up your specific
> information like dates of events and contact data of the nearest group. Then
> you can go to a local TV station and ask as a non-profit if the have some
> time avaliable. Usually they fill they lack of pay advertisements promoting
> their schedule (upcoming programs). They recommend that the material has to
> be exactly timed ... if you say 20 seconds should be that and not roughly 20
> seconds.
>
> So the basic idea is to have ready material professional made, make room for
> localization and then locally negotiated with TV stations. This needs people
> skills to find a friend on the TV station to endorse this non-profit
> announce. It only will work if this more an announcement for a specific
> event that will justify the non-profit cause. If it looks like advertisement
> they will be trying to charge for it. This looks like a joint venture for
> marketing producing and ambassadors distributing.
>
> Sound fun to recycle ideas and adapt them to work for us.
>
> [0] http://www.hello-radio.org/
>
> --
> Neville
> https://fedoraproject.org/wiki/User:Yn1v
> Linux User # 473217
>
>
>

We run into the problem that Fedora is not a non-profit - as a matter
of fact, it doesn't really exist. The situation in EMEA is a bit
different, with the existence of Fedora EMEA e.V. but still.
BTW, I think it'd be awesome to promote FEL in QST.

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On Thu, Jan 7, 2010 at 8:38 AM, David Nalley <david@gnsa.us> wrote:

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Hash: SHA1





On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross *wrote:

>

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Version: GnuPG v1.4.10 (GNU/Linux)

Comment: Use GnuPG with Firefox : http://getfiregpg.org (Version: 0.7.10)



iEYEARECAAYFAktF8eoACgkQkZOYj+cNI1fvuQCgh3MTO2xddJ jD1hIM/gga4TPb

5F4AnAj45jY1USdrp0ENz+kYz5QyFD+K

=xaF6

-----END PGP SIGNATURE-----



>

> On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be@gmail.com> wrote:

>

> <snip>

>

>>

>> Nonprofits are generally challenged in arranging mass media

>> advertising; the usual approach is to find an ad agency which will

>> work pro bono, and broadcasters willing to donate air time /

>> publishers willing to donate print ad space.

>>

>> FWIW I talked about these issues here:

>> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html

>>

>> Sean

>

> I came across some ideas for promoting Amateur Radio events on an ARRL

> magazine. What the suggested is that the organization at large produce some

> shorts videos about what they do, in the most generic way. They already have

> some material.[0] They leave some spaces where you can add up your specific

> information like dates of events and contact data of the nearest group. Then

> you can go to a local TV station and ask as a non-profit if the have some

> time avaliable. Usually they fill they lack of pay advertisements promoting

> their schedule (upcoming programs). They recommend that the material has to

> be exactly timed ... if you say 20 seconds should be that and not roughly 20

> seconds.

>

> So the basic idea is to have ready material professional made, make room for

> localization and then locally negotiated with TV stations. This needs people

> skills to find a friend on the TV station to endorse this non-profit

> announce. It only will work if this more an announcement for a specific

> event that will justify the non-profit cause. If it looks like advertisement

> they will be trying to charge for it. This looks like a joint venture for

> marketing producing and ambassadors distributing.

>

> Sound fun to recycle ideas and adapt them to work for us.

>

> [0] http://www.hello-radio.org/

>

> --

> Neville

> https://fedoraproject.org/wiki/User:Yn1v

> Linux User # 473217

>

>

>



We run into the problem that Fedora is not a non-profit - as a matter

of fact, it doesn't really exist. The situation in EMEA is a bit

different, with the existence of Fedora EMEA e.V. but still.

BTW, I think it'd be awesome to promote FEL in QST.


That's why I suggested people skills to get some one inside to endorse. Some places may not work but in other places it may. I think I can pull it out in my country if I got the material.


To promote FEL in QST magazine ( official magazine for http://arrl.org ) it is just to sell the idea to the editorial board. Can be big like trying to squeeze a full page article. Can be small like trying to get a mention on a section. It think it can be easy to get attention from the section "eclectic technology" to mention this spin. Maybe sending a disk to this columnist, he happens to recommend linux stuff time to time.


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<snip>

To promote FEL in QST magazine ( official magazine for http://arrl.org ) it is just to sell the idea to the editorial board. Can be big like trying to squeeze a full page article. Can be small like trying to get a mention on a section. It think it can be easy to get attention from the section "eclectic technology" to mention this spin. Maybe sending a disk to this columnist, he happens to recommend linux stuff time to time.




By the way... I will engage on trying to get it mentioned on eclectic technology section. I will contact the columnist and see what happens.




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Hello!
In venezuela we already have a (really small) participation in Radio and TV. Past Flisol2009 give us the opportunity to be on tv (for about a minute) and also a couple of radio interviews about free software and fedora (I made one and Wilmer "K0k" Jaramillo give another).

I have the resources to this files (Spanish links) but I think is viable for us to even make a tv show (maybe a 5 minutes clip weekly) in a Caracas tv station and in a Radio who transmit in all Venezuela middle towns.

Now that I read that there is a true interest in this I will start working and see what can came out
http://www.youtube.com/watch?v=_OyHQarkVVU

http://tatica.fedorapeople.org/varios/flisol2009-2.mp3

2010/1/7 Neville A. Cross <nacross@gmail.com>


<snip>


To promote FEL in QST magazine ( official magazine for http://arrl.org ) it is just to sell the idea to the editorial board. Can be big like trying to squeeze a full page article. Can be small like trying to get a mention on a section. It think it can be easy to get attention from the section "eclectic technology" to mention this spin. Maybe sending a disk to this columnist, he happens to recommend linux stuff time to time.





By the way... I will engage on trying to get it mentioned on eclectic technology section. I will contact the columnist and see what happens.





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Linux User # 473217



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2010/1/7 María Leandro <tatica@fedoraproject.org>

Hello!
In venezuela we already have a (really small) participation in Radio and TV. Past Flisol2009 give us the opportunity to be on tv (for about a minute) and also a couple of radio interviews about free software and fedora (I made one and Wilmer "K0k" Jaramillo give another).


I have the resources to this files (Spanish links) but I think is viable for us to even make a tv show (maybe a 5 minutes clip weekly) in a Caracas tv station and in a Radio who transmit in all Venezuela middle towns.


Now that I read that there is a true interest in this I will start working and see what can came out
http://www.youtube.com/watch?v=_OyHQarkVVU


http://tatica.fedorapeople.org/varios/flisol2009-2.mp3


I think that's great. We should look for opportunities to do radio/tv interviews. I have been involved on some interviews for Software Freedom Day (before and during the event). When an event is upcoming, it is possible to get one minute in radio or tv to talk about it because it is news. It is part of what is happening. I have to point that interviews are not advertisement, we are probably going to another topic... this more news distribution. I probably have helped to get out of focus in this topic. But I have to admit that the approach to get it on air is similar, what changes is the format (Live interview vs. pre recorded material)


Just to prove that it possible ... and brag a bit !

http://www.youtube.com/watch?v=u18l6ZEwt7g
http://www.youtube.com/watch?v=VRmxo09nUOQ


Mental note... always wear fedora t-shirt or polo !

Best regards

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