Hey all,

What do you think of making the marketing plan time based, and task
focused? There should certainly be room for people to pick up and run
with issues and ideas when they arise, but I think this could be more
useful to our little group than the current marketing plan's form...
It's rough and I've left out some of the generic info because the
current plan covers that very well. I've tried to pick parts of Fedora
and give them marketing "focus" for appropriate times in the release.
Would love some feedback. According to my approach we're just about to
come into the middle section of tasks I've dreamed up:

---------------------------------------
---------------------------------------

In terms of a release cycle:

1st and 2nd month:

-------------------------------

Gathering reviews from previous release - wiki
Highlighting the positive comments - RHM (for now) + own blogs
Answering the negative (where applicable) - forums, news sites, blog posts
Highlight freedom, features and first when answering negative

Push for new contributors
Need to review join page. A generic process for all SIGS/Teams might be useful

FUDCon
Video, contributor stories, hackfest info, talk recordings, plans for
what's to come!

Should collect individual's blog posts, share them on RHM
Videos to go to Fedora TV (can include contributor stories, talks etc)

3rd and 4th month:

----------------------------------

LinuxTag/FISL
Talk about interaction with other projects, more contributor stories,
videos etc

Should collect individual's blog posts, share them on RHM
Videos to go to Fedora TV (can include contributor stories, talks etc)

Stories about Fedora infrastructure - how great a community to
contribute through - RHM, need to co-ordinate interviews and editorial
content

Should probably try and get an article in some publications about
this aspect of Fedora.

Working with upstream - blogs, Transifex would be a good highlight here

Re-spins - RHM, own blogs, editorial content + interviews

Contacting editors/writers to start pointing out work going on with
beta and where they can find out more info on key features

Need to co-ordinate with RH - have a single point of contact
(press@fedoraproject.org?), think it's important to try and work
through community here (but then that's my opinion!), this was a
slight problem in previous release when RH and I both contacted some
magazines about similar topics.

Arrange for external interviews - podcasts etc - with developers and
contributors

Need a list of podcasts and other online media.

Need a list of contributors willing to be interviewed!

5th and 6th month:

----------------------------------------

FUDCon

Talk about interaction with other projects, more contributor stories,
videos etc

Should collect individual's blog posts, share them on RHM
Videos to go to Fedora TV (can include contributor stories, talks etc)

Interviews with developers

Wiki and RHM for now.

Need to know upcoming features to start this

Kick ass pretty feature summary

Wiki for text, need websites and art for look

Home page countdown

Art team

New banner

Art team

FREEDOM & FIRST

Need editorial content - RHM and own blogs.

Leader interviews

Exactly as last time - these worked very *well*


Running parallel:

--------------------------------------

I'd like to try and get news.fp.o running for F10 release. Totally
dependent on others, and totally understand it's a huge amount of
work!

Need decent video editing software

Need decent recording equipment at events.

Need to tie in better with fedoraforum.org - Rahul etc

-----------------------------------
----------------------------------

Yeah, I know this is something of a mess, but some of it makes sense
to me and I hope to you too!

Jon

--
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https://www.redhat.com/mailman/listinfo/fedora-marketing-list

I went ahead and pulled most of this into the wiki.

https://fedoraproject.org/wiki/Marketing/BrainDump/Time_Based_Schedule

On Sat, Jul 19, 2008 at 2:27 PM, Jonathan Roberts
<jonrob@fedoraproject.org> wrote:
> Hey all,
>
> What do you think of making the marketing plan time based, and task
> focused? There should certainly be room for people to pick up and run
> with issues and ideas when they arise, but I think this could be more
> useful to our little group than the current marketing plan's form...
> It's rough and I've left out some of the generic info because the
> current plan covers that very well. I've tried to pick parts of Fedora
> and give them marketing "focus" for appropriate times in the release.
> Would love some feedback. According to my approach we're just about to
> come into the middle section of tasks I've dreamed up:
>
> ---------------------------------------
> ---------------------------------------
>
> In terms of a release cycle:
>
> 1st and 2nd month:
>
> -------------------------------
>
> Gathering reviews from previous release - wiki
> Highlighting the positive comments - RHM (for now) + own blogs
> Answering the negative (where applicable) - forums, news sites, blog posts
> Highlight freedom, features and first when answering negative
>
> Push for new contributors
> Need to review join page. A generic process for all SIGS/Teams might be useful
>
> FUDCon
> Video, contributor stories, hackfest info, talk recordings, plans for
> what's to come!
>
> Should collect individual's blog posts, share them on RHM
> Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> 3rd and 4th month:
>
> ----------------------------------
>
> LinuxTag/FISL
> Talk about interaction with other projects, more contributor stories,
> videos etc
>
> Should collect individual's blog posts, share them on RHM
> Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> Stories about Fedora infrastructure - how great a community to
> contribute through - RHM, need to co-ordinate interviews and editorial
> content
>
> Should probably try and get an article in some publications about
> this aspect of Fedora.
>
> Working with upstream - blogs, Transifex would be a good highlight here
>
> Re-spins - RHM, own blogs, editorial content + interviews
>
> Contacting editors/writers to start pointing out work going on with
> beta and where they can find out more info on key features
>
> Need to co-ordinate with RH - have a single point of contact
> (press@fedoraproject.org?), think it's important to try and work
> through community here (but then that's my opinion!), this was a
> slight problem in previous release when RH and I both contacted some
> magazines about similar topics.
>
> Arrange for external interviews - podcasts etc - with developers and
> contributors
>
> Need a list of podcasts and other online media.
>
> Need a list of contributors willing to be interviewed!
>
> 5th and 6th month:
>
> ----------------------------------------
>
> FUDCon
>
> Talk about interaction with other projects, more contributor stories,
> videos etc
>
> Should collect individual's blog posts, share them on RHM
> Videos to go to Fedora TV (can include contributor stories, talks etc)
>
> Interviews with developers
>
> Wiki and RHM for now.
>
> Need to know upcoming features to start this
>
> Kick ass pretty feature summary
>
> Wiki for text, need websites and art for look
>
> Home page countdown
>
> Art team
>
> New banner
>
> Art team
>
> FREEDOM & FIRST
>
> Need editorial content - RHM and own blogs.
>
> Leader interviews
>
> Exactly as last time - these worked very *well*
>
>
> Running parallel:
>
> --------------------------------------
>
> I'd like to try and get news.fp.o running for F10 release. Totally
> dependent on others, and totally understand it's a huge amount of
> work!
>
> Need decent video editing software
>
> Need decent recording equipment at events.
>
> Need to tie in better with fedoraforum.org - Rahul etc
>
> -----------------------------------
> ----------------------------------
>
> Yeah, I know this is something of a mess, but some of it makes sense
> to me and I hope to you too!
>
> Jon
>
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list@redhat.com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>

--
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https://www.redhat.com/mailman/listinfo/fedora-marketing-list