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Old 07-09-2008, 07:09 PM
"Roní Gonçalves"
 
Default Using multimedia as a resource to promote Fedora

Hi, Marketing group!

This message is to expose one idea I had. This idea is about video using and is inspired by
these two iniciatives:
1.* http://fedoratv.com/
1.1 http://jonrob.wordpress.com/2008/07/08/fedora-tv/

2.* http://mihmo.livejournal.com/57168.html

So, these video productions have inspired me to think about a new way of presenting and
promoting the next versions of Fedora. I'm suggesting this because I think that the

merchandising made for Fedora could be improved by using more multimedia formats, it means,
when new versions of the system are up to be released the only marketing in the official site
is a counterdown ("There're n! days to Fedora x be released") and posts of users/ambassadors on

their blogs/sites/etc about the releasing. Then, I think that, as the artwork team is already
working on the possible themes for the new release, a new kind of presentation using videos
to promote what's up to come. Videos movie-trailer-like with an attractive, but still mysterious

to make who watches them get interested in Fedora new version. And a "Release Video" could be
done with co-operation of the marketing and artwork teams and be disponible in the Fedora Project
Mainpage.



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Old 07-09-2008, 11:29 PM
"Jeff Spaleta"
 
Default Using multimedia as a resource to promote Fedora

2008/7/9 Roní Gonçalves <ronignc@yahoo.com.br>:
> And a "Release Video" could be done with co-operation of the marketing and artwork teams and be disponible in the Fedora Project Mainpage.


I am not sure we have the tools in distro right now that are capable
of producing a high enough quality video meant solely as a promotional
propoganda. I personally think F10 is too early a timeframe to try to
do this and be successful considering the current state of editting
tools in the distro and our cumulative lack of experience trying to
use them. Tutorial screencast and interviews, are going to be far
easier targets to succeed because they won't need much in the way of
editing, or direction.

And I think its extremely important that we limit our video production
efforts to only using in distro tools for anything which could be
conceived as official. If individual users want to use external tools
and create promotional videos that's fine by me.. it's not like I can
stop them. But if its coming out of the Fedora Marketing or the Fedora
Art group as official work, then we need to stick to in distro tools
and start having a real conversation about finding contributors who
can work with the upstream developers to make these tools better.

Hell, I haven't even started to poke people about making use of
blender yet to generate artistic video content.

I also don't know how we are going to ever be able to provide embedded
video in a way that makes sense on our main site. Flash doesn't
support ogg yet, so we can't easily generate a flash video that works
for our userbase. And for people outside our userbase, I'm not sure
there is a way to embed theora into a page and have it work for
people. Is there a java applet floating around that lets you embed
theora and view it?

-jef

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Old 07-10-2008, 12:57 AM
"Roní Gonçalves"
 
Default Using multimedia as a resource to promote Fedora

2008/7/9 Jeff Spaleta <jspaleta@gmail.com>:

2008/7/9 Roní Gonçalves <ronignc@yahoo.com.br>:

> And a "Release Video" could be done with co-operation of the marketing and artwork teams and *be disponible in the Fedora Project *Mainpage.





I am not sure we have the tools in distro right now that are capable

of producing a high enough quality video meant solely as a promotional

propoganda. I personally think F10 is too early a timeframe to try to

do this and be successful considering the current state of editting

tools in the distro and our cumulative lack of experience trying to

use them. *Tutorial screencast and interviews, are going to be far

easier targets to succeed because they won't need much in the way of

editing, or direction.
Hi, Jeff
With this point of yours, I agree. There are not really professional tools to make a solely promotional propaganda. But, my idea is not to restrict the use of videos, it is more to use more video/multimedia. Screencasts and interviews are great formats to promote Fedora, because they are not only show, but also instructive.



And I think its extremely important that we limit our video production

efforts to only using in distro tools for anything which could be

conceived as official. *If individual users want to use external tools

and create promotional videos that's fine by me.. it's not like I can

stop them. But if its coming out of the Fedora Marketing or the Fedora

Art group as official work, then we need to stick to in distro tools

and start having a real conversation about finding contributors who

can work with the upstream developers to make these tools better.
Here, I understand your point of view, but do not agree with it. Limiting our video production using only the distro tools would be important if the focus was to promote the tools, but it is not. This position is against the concept of freedom of choice. If the distro does not have tools good enough to provide video editing, it should not be reason for do not use other tools, or even, other distros to make propaganda. IMHO, this behaviour is too much rigid.



Hell, I haven't even started to poke people about making use of

blender yet to generate artistic video content.
Well [to rhyme with hell], Blender is a REALLY professional tool. The videos do not need, necessarily, to be professional; semi-pro is all right

*

I also don't know how we are going to ever be able to provide embedded

video in a way that makes sense on our main site. * *Flash doesn't

support ogg yet, so we can't easily generate a flash video that works

for our userbase. *And for people outside our userbase, I'm not sure

there is a way to embed theora into a page and have it work for

people. *Is there a java applet floating around that lets you embed

theora and view it?



-jef



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This is the deep point to the viability for the providing of videos. There must be, as you wrote, care with both parts: people of the inside and outside userbase. About you last question, I do not know either.

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Old 07-10-2008, 08:49 AM
"Mathieu Bridon (bochecha)"
 
Default Using multimedia as a resource to promote Fedora

> I also don't know how we are going to ever be able to provide embedded
> video in a way that makes sense on our main site. Flash doesn't
> support ogg yet, so we can't easily generate a flash video that works
> for our userbase. And for people outside our userbase, I'm not sure
> there is a way to embed theora into a page and have it work for
> people. Is there a java applet floating around that lets you embed
> theora and view it?
iTheora: http://menguy.aymeric.free.fr/theora/?p=demo

----------

Mathieu Bridon (bochecha)
French Fedora Ambassador

----------
"They who can give up essential liberty to obtain a little temporary safety,
deserve neither liberty nor safety." ~Benjamin Franklin

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Old 07-10-2008, 09:18 AM
Rahul Sundaram
 
Default Using multimedia as a resource to promote Fedora

Mathieu Bridon (bochecha) wrote:

I also don't know how we are going to ever be able to provide embedded
video in a way that makes sense on our main site. Flash doesn't
support ogg yet, so we can't easily generate a flash video that works
for our userbase. And for people outside our userbase, I'm not sure
there is a way to embed theora into a page and have it work for
people. Is there a java applet floating around that lets you embed
theora and view it?

iTheora: http://menguy.aymeric.free.fr/theora/?p=demo


This is cool. Is there any interest in packaging it for Fedora?

Rahul

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Old 07-10-2008, 09:23 AM
Rahul Sundaram
 
Default Using multimedia as a resource to promote Fedora

Jeff Spaleta wrote:
Is there a java applet floating around that lets you embed

theora and view it?


One option is

http://www.flumotion.net/cortado/

Rahul

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Old 07-10-2008, 09:31 AM
"Mathieu Bridon (bochecha)"
 
Default Using multimedia as a resource to promote Fedora

> Jeff Spaleta wrote:
> Is there a java applet floating around that lets you embed
>> theora and view it?
>
> One option is
>
> http://www.flumotion.net/cortado/
>
iTheora, the applet I mentioned here, is based on cortado.

Don't ask me the differences between the 2 options ^^


----------

Mathieu Bridon (bochecha)
French Fedora Ambassador

----------
"They who can give up essential liberty to obtain a little temporary safety,
deserve neither liberty nor safety." ~Benjamin Franklin

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Old 07-10-2008, 04:44 PM
"Jeff Spaleta"
 
Default Using multimedia as a resource to promote Fedora

2008/7/9 Roní Gonçalves <ronignc@yahoo.com.br>:
> Here, I understand your point of view, but do not agree with it. Limiting
> our video production using only the distro tools would be important if the
> focus was to promote the tools, but it is not. This position is against the
> concept of freedom of choice.

Beyond the PR lose of using out of distro tools to do anything at all.....

I think your opinion runs counter to how our project working groups
have been working so far.
The Art group I believe makes it a point to limit as much of they work
they do to using in-distro tools. Not to promote the tools..but to
make it possible for anyone in our community to contribute. By
sticking with in-distro tools we create the lowest possible bar for
access to contribution. Ultimately thats the point of the project...
making it possible for anyone to contribute and work together. If
people don't have access to the same tools, it makes it harder for
them to work together. I doubt that I would even have to make it a
policy to just use in-distro tools. As people come together inside our
community, I think that sort of policy ends up being put in place
through consensus exactly because it makes it easier for everyone.


> Well [to rhyme with hell], Blender is a REALLY professional tool. The videos
> do not need, necessarily, to be professional; semi-pro is all right

Blender is in the distro... if someone wanted to use blender and
generate some promotional videos using it.. I highly doubt anyone
would shun them. I'm just not sure who our blender professionals in
the community currently are. Find those people, convince them to do a
slick couple of minute video that we can render into different
formats. We'll start a fedorahosted project to host the blender
project files they create and then they can lead a group of
contributors who want to continue development of that short animation
as a subproject in and of itself.

-jef

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