The Fedora experience

Please check this article out. I think with our new website design we
need to be providing an experience - a presentation - like this, and
these techniques seem like they'll be a useful guide.

~m

http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm

Uncovering Steve Jobs' Presentation Secrets

"For his new book, communications coach Carmine Gallo watched hours of
Jobs' keynotes. Here he identifies the five elements of every
presentation by the Apple CEO" ...

"1. A headline. Steve Jobs positions every product with a headline that
fits well within a 140-character Twitter post. For example, Jobs
described the MacBook Air as "the world's thinnest notebook." That
phrase appeared on his presentation slides, the Apple Web site, and
Apple's press releases at the same time. What is the one thing you want
people to know about your product? This headline must be consistent in
all of your marketing and presentation material."

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2009/11/5 Máirín Duffy <mairin@linuxgrrl.com>:
> Please check this article out. I think with our new website design we
> need to be providing an experience - a presentation - like this, and
> these techniques seem like they'll be a useful guide.
>
> ~m
>
> http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm
>
> Uncovering Steve Jobs' Presentation Secrets
>
> "For his new book, communications coach Carmine Gallo watched hours of
> Jobs' keynotes. Here he identifies the five elements of every
> presentation by the Apple CEO" ...
>
> "1. A headline. Steve Jobs positions every product with a headline that
> fits well within a 140-character Twitter post. For example, Jobs
> described the MacBook Air as "the world's thinnest notebook." That
> phrase appeared on his presentation slides, the Apple Web site, and
> Apple's press releases at the same time. What is the one thing you want
> people to know about your product? This headline must be consistent in
> all of your marketing and presentation material."

A bit of trolling, but i mean this seriously in a way.

The article mentions having a villain. Who is our villain? Is it
Microsoft or Canonical?

But seriously, we focus on being a leader where it doesn't matter what
other people are doing. Being compared to either of those two just
goes against our principles.

-Yaakov

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On Fri, 2009-11-06 at 11:12 +0100, Yaakov Nemoy wrote:
> A bit of trolling, but i mean this seriously in a way.
>
> The article mentions having a villain. Who is our villain? Is it
> Microsoft or Canonical?
>
> But seriously, we focus on being a leader where it doesn't matter what
> other people are doing. Being compared to either of those two just
> goes against our principles.

I think our villian is proprietary software and closed formats. Our
villian is maybe people who don't share?

~m

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2009/11/6 Máirín Duffy <mairin@linuxgrrl.com>:
> On Fri, 2009-11-06 at 11:12 +0100, Yaakov Nemoy wrote:
>> A bit of trolling, but i mean this seriously in a way.
>>
>> The article mentions having a villain. Who is our villain? Is it
>> Microsoft or Canonical?
>>
>> But seriously, we focus on being a leader where it doesn't matter what
>> other people are doing. Being compared to either of those two just
>> goes against our principles.
>
> I think our villian is proprietary software and closed formats. Our
> villian is maybe people who don't share?

I was thinking along similar lines, but how can we make this more
concrete? I'm just curious, since i see having a concrete personal
villain against the way we do things and a bit mean spirited. It takes
away the ability to be an all inclusive community.

Then again, taking the moral low road has been successful for Apple.

-Yaakov

PS, i don't think it's the only reason for their success, i'm just
curious in what framework we set this in.

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On 11/06/2009 09:53 AM, Yaakov Nemoy wrote:

2009/11/6 Máirín Duffy<mairin@linuxgrrl.com>:

On Fri, 2009-11-06 at 11:12 +0100, Yaakov Nemoy wrote:

A bit of trolling, but i mean this seriously in a way.

The article mentions having a villain. Who is our villain? Is it
Microsoft or Canonical?

But seriously, we focus on being a leader where it doesn't matter what
other people are doing. Being compared to either of those two just
goes against our principles.


I think our villian is proprietary software and closed formats. Our
villian is maybe people who don't share?


Looks like a good book to read. I question the villain item recently.
Yes, that is what the mac ads are. But the keynotes are all about
lifestyle and coolness. The Air had no villian, and I dont think the
iPhone did. It was more coolness then against "Them".


For broader adoption, I think Linux and FOSS needs that type of coolness
which speaks to a broader audience. Closed formats speak to some, but
for others who can read their 10 year old .doc formats in Office 2009 it
is not a big play.


-- bk

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