At the last steering committee meeting, we agreed that EPEL as a brand
name isn't so hot. I brought it up because it's a PITA to have the
acronym in the way of understanding what EPEL is about.

John Adams, RHT brand manager, has agreed to help us with
renaming/rebranding. John likes to kick these things off with a voice
brainstorm session, which we have scheduled for tomorrow, 2 pm EDT/1800
UTC on talk.fedoraproject.org.

I'm sending the details on the discussion to fedora-marketing-list
because:

* that's the place for marketing/branding discussion
* you may not want to be bored with branding discussions here
* you can always go over there for this discussion

Cheers - Karsten
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Bringing this discussion to Fedora Marketing as the best place for
another fun (re)branding exercise. fedora-epel-devel-list has been
invited here for the discussion.

Many of us think, with the agreement of the EPEL Steering Committee,
that the name 'EPEL' is, uh, insufficient. Well, it sucks a little bit,
but it was also a reasonable resolution that let us get ahead with the
actual work. This topic is about what we should rename/rebrand EPEL.
If you really like the EPEL name, you'll have to rally a team of
supporters to convince the rest of us that it is worth keeping.

Tomorrow, Wednesday 9 July, at 1400 EDT/1800 UTC we are going to kick
off the renaming with a conference call. Hopefully some branding folks
from Red Hat can join.

From https://fedoraproject.org/wiki/Marketing/Meetings#Teleconference_number :

* Get the VoIP/dial-in number details here:

http://talk.fedoraproject.org/

* Fedora Marketing now has a conference room setup to use at-will, it is
extension 2004.

- Karsten
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I will definitely be on this....

Jack

Karsten 'quaid' Wade wrote:

Bringing this discussion to Fedora Marketing as the best place for
another fun (re)branding exercise. fedora-epel-devel-list has been
invited here for the discussion.

Many of us think, with the agreement of the EPEL Steering Committee,
that the name 'EPEL' is, uh, insufficient. Well, it sucks a little bit,
but it was also a reasonable resolution that let us get ahead with the
actual work. This topic is about what we should rename/rebrand EPEL.
If you really like the EPEL name, you'll have to rally a team of
supporters to convince the rest of us that it is worth keeping.

Tomorrow, Wednesday 9 July, at 1400 EDT/1800 UTC we are going to kick
off the renaming with a conference call. Hopefully some branding folks
from Red Hat can join.

From https://fedoraproject.org/wiki/Marketing/Meetings#Teleconference_number :

* Get the VoIP/dial-in number details here:

http://talk.fedoraproject.org/

* Fedora Marketing now has a conference room setup to use at-will, it is
extension 2004.

- Karsten



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2008/7/9 Karsten 'quaid' Wade <kwade@redhat.com>:
> * Fedora Marketing now has a conference room setup to use at-will, it is
> extension 2004.

oops, I don't have my headset unpacked from the move. I don't think I
can make the voice call today.

-jef

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The discussion about what EPEL is, what its niche is, lead into a good
discussion about enterprise community in general. EPEL is really part
of a parental role that Fedora is taking in birthing and raising
enterprise communities -- RHEL, etc.

Realizing we had grabbed an even bigger meal to chew on, and the hour
having passed, we decided to continue working on this. One thing
happening is, John Adams is digesting all that he has learned and
thinking about how it fits with the various brand promises.

This is all part of understanding the problem that a new brand
solves.

cheers - Karsten

On Wed, 2008-07-09 at 07:38 -0700, Karsten 'quaid' Wade wrote:
> Bringing this discussion to Fedora Marketing as the best place for
> another fun (re)branding exercise. fedora-epel-devel-list has been
> invited here for the discussion.
>
> Many of us think, with the agreement of the EPEL Steering Committee,
> that the name 'EPEL' is, uh, insufficient. Well, it sucks a little bit,
> but it was also a reasonable resolution that let us get ahead with the
> actual work. This topic is about what we should rename/rebrand EPEL.
> If you really like the EPEL name, you'll have to rally a team of
> supporters to convince the rest of us that it is worth keeping.
>
> Tomorrow, Wednesday 9 July, at 1400 EDT/1800 UTC we are going to kick
> off the renaming with a conference call. Hopefully some branding folks
> from Red Hat can join.
>
> From https://fedoraproject.org/wiki/Marketing/Meetings#Teleconference_number :
>
> * Get the VoIP/dial-in number details here:
>
> http://talk.fedoraproject.org/
>
> * Fedora Marketing now has a conference room setup to use at-will, it is
> extension 2004.
>
> - Karsten
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list@redhat.com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
--
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On Wed, 2008-07-09 at 07:38 -0700, Karsten 'quaid' Wade wrote:
> Tomorrow, Wednesday 9 July, at 1400 EDT/1800 UTC we are going to kick
> off the renaming with a conference call. Hopefully some branding folks
> from Red Hat can join.
>
> From https://fedoraproject.org/wiki/Marketing/Meetings#Teleconference_number :
>
> * Get the VoIP/dial-in number details here:
>
> http://talk.fedoraproject.org/
>
> * Fedora Marketing now has a conference room setup to use at-will, it is
> extension 2004.

Does it make sense to ask if this call is being recorded for posterity
and transparency?

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2008/7/9 Paul W. Frields <stickster@gmail.com>:
> On Wed, 2008-07-09 at 07:38 -0700, Karsten 'quaid' Wade wrote:
>> Tomorrow, Wednesday 9 July, at 1400 EDT/1800 UTC we are going to kick
>> off the renaming with a conference call. Hopefully some branding folks
>> from Red Hat can join.
>>
>> From https://fedoraproject.org/wiki/Marketing/Meetings#Teleconference_number :
>>
>> * Get the VoIP/dial-in number details here:
>>
>> http://talk.fedoraproject.org/
>>
>> * Fedora Marketing now has a conference room setup to use at-will, it is
>> extension 2004.
>
> Does it make sense to ask if this call is being recorded for posterity
> and transparency?
>

I don't know if it was recorded or not.. most of it was me talking
about how we needed to market it as Beige and trying to figure out how
to map out how Fedora and its projects relate to RHEL. by using a
Klein bottle. I think people were just humouring me until the men in
white coats find me.



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How far that little candle throws his beams! So shines a good deed
in a naughty world. = Shakespeare. "The Merchant of Venice"

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